Badtz-Maru

Badtz-Maru is a a penguin. He is one of the few Sanrio characters that is marketed to both males and females. In Japanese "badtz" (batsu) is a term for "X", the cross signifying a wrong answer. "Maru" means circle or "O", and signifies a correct answer. Thus, his name literally means "wrong-correct," and is frequently represented by "XO". Badtz-Maru has many different facial expressions and poses, but he is classically recognized for pulling one eye down and sticking out his tongue.